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BIO

As a globally experienced creative and strategy leader, I have steered agencies to be listed among the top 10 in their market, and deliver creative work across traditional media, content, digital, direct and experiential to help shape some of Australia’s most famous brands, including Coca Cola, Microsoft, BPAY, Xbox, Nurofen, Qantas and Virgin Money.
 

I inspire clients, brands and agency teams with insightful strategies, innovative creativity, collaborative culture, more profitable processes and opportunities, and transformational growth. Whether launching something new, revitalising an existing brand, or navigating change, I bring clarity and commercial impact.


My work has been recognised with over 150 awards internationally, and I have led creative agencies to be ranked in the top 10 in their markets, and several brands to receive Brand of the Year accolades.

AWARDS

Cannes Lions

1 x Effectiveness Gold

1 x Gold

2 x Silver

6 x Bronze

7 x Finalists

 

One Show
1 x Best in Show

1 x Gold

1 x Silver

2 x Merits

 

D&AD

7 x Wood

 

Effies

4 x Gold

3 x Silver

2 x Best of Year

 

Clio

1 x Silver

1 x Finalist

 

Spikes Asia

2 x Gold

2 x Silver

1 x Bronze

 

UK DMA

4 x Gold

2 x Silver

1 x Bronze6 x Finalists

 

Digital Asia Festival

Agency of the Year (Wunderman)

Brand of the Year (Coca-Cola)

3 x Gold

2 x Finalists

 

Caples

1 x Gold

6 x Silver

7 x Bronze

12 x Finalists

 

ADMA AC&E

Oustanding Achievement

Marketer of the Year Finalist

1 x Grand Prix Finalist

2 x Gold

12 x Silver

20 x Bronze

7 x Finalists

 

MAA Globes

3 x Gold

1 x Bronze

 

Won Report

No.3 World’s Best Direct Campaigns

No.3 World’s Best Direct Campaigns

No.9 World’s Best Direct Campaigns

 

Mumbrella

Content Campaign of the Year

 

AdNews

Direct Agency of the Year (BMF)
Highly Commended Agency (Wunderman)

Campaign of the Year (Blood Service)

 

B&T

2 x Direct Agency of the Year Finalist (Wunderman)

Agency of the Year (BMF)

Direct Agency of the Year (BMF)

 

Screenwriting & Film

Official Selection, FICMA

First Place, Page International

2 x First Place, NYC Midnight 

Semi-finalist, FICIE

Official Selection, New Animation

Winner, Awardeo

Winner, TMFF Screenwriting

Nominee, Awardeo Trailer

2 x Official Selection, TMFF

2 x Official Selection, Summer Slam

Official Selection, Locomoción

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