BIO
As a globally experienced creative and strategy leader, I have steered agencies to be listed among the top 10 in their market, and deliver creative work across traditional media, content, digital, direct and experiential to help shape some of Australia’s most famous brands, including Coca Cola, Microsoft, BPAY, Xbox, Nurofen, Qantas and Virgin Money.
I inspire clients, brands and agency teams with insightful strategies, innovative creativity, collaborative culture, more profitable processes and opportunities, and transformational growth. Whether launching something new, revitalising an existing brand, or navigating change, I bring clarity and commercial impact.
My work has been recognised with over 150 awards internationally, and I have led creative agencies to be ranked in the top 10 in their markets, and several brands to receive Brand of the Year accolades.
AWARDS
Cannes Lions
1 x Effectiveness Gold
1 x Gold
2 x Silver
6 x Bronze
7 x Finalists
One Show
1 x Best in Show
1 x Gold
1 x Silver
2 x Merits
D&AD
7 x Wood
Effies
4 x Gold
3 x Silver
2 x Best of Year
Clio
1 x Silver
1 x Finalist
Spikes Asia
2 x Gold
2 x Silver
1 x Bronze
UK DMA
4 x Gold
2 x Silver
1 x Bronze6 x Finalists
Digital Asia Festival
Agency of the Year (Wunderman)
Brand of the Year (Coca-Cola)
3 x Gold
2 x Finalists
Caples
1 x Gold
6 x Silver
7 x Bronze
12 x Finalists
ADMA AC&E
Oustanding Achievement
Marketer of the Year Finalist
1 x Grand Prix Finalist
2 x Gold
12 x Silver
20 x Bronze
7 x Finalists
MAA Globes
3 x Gold
1 x Bronze
Won Report
No.3 World’s Best Direct Campaigns
No.3 World’s Best Direct Campaigns
No.9 World’s Best Direct Campaigns
Mumbrella
Content Campaign of the Year
AdNews
Direct Agency of the Year (BMF)
Highly Commended Agency (Wunderman)
Campaign of the Year (Blood Service)
B&T
2 x Direct Agency of the Year Finalist (Wunderman)
Agency of the Year (BMF)
Direct Agency of the Year (BMF)
Screenwriting & Film
Official Selection, FICMA
First Place, Page International
2 x First Place, NYC Midnight
Semi-finalist, FICIE
Official Selection, New Animation
Winner, Awardeo
Winner, TMFF Screenwriting
Nominee, Awardeo Trailer
2 x Official Selection, TMFF
2 x Official Selection, Summer Slam
Official Selection, Locomoción