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I am passionate about connecting consumers to brands and organisations through insightful and distinctive marketing. With a career path in marketing and advertising that has taken me around the world, I’ve learned the holy trinity of skills in strategic marketing, creative solutions, and business development. 


As an experienced creative and strategic leader, I have sourced, managed and inspired teams; conceived brand, channel and marketing strategies; developed groundbreaking, award-winning and highly effective creative work; and helped drive better margins and revenue.


My work has been recognised with over 150 awards including 10 x Cannes Lions, 6 x D&AD, 9 x Effies, OneShow Best in Show and shortlisted for a TV Week Logie (Australia’s Emmy Awards). And I have helped lead ad agencies to be ranked in the top 10 in their markets.


I am also an award-winning screenwriter, filmmaker, published author, and advisor to a major Australian university.


Cannes Lions

1 x Effectiveness Gold

1 x Gold

2 x Silver

6 x Bronze

7 x Finalists


One Show
1 x Best in Show

1 x Gold

1 x Silver

2 x Merits



7 x Wood



4 x Gold

3 x Silver

2 x Best of Year



1 x Silver

1 x Finalist


Spikes Asia

2 x Gold

2 x Silver

1 x Bronze



4 x Gold

2 x Silver

1 x Bronze6 x Finalists


Digital Asia Festival

Agency of the Year (Wunderman)

Brand of the Year (Coca-Cola)

3 x Gold

2 x Finalists



1 x Gold

6 x Silver

7 x Bronze

12 x Finalists



Oustanding Achievement

Marketer of the Year Finalist

1 x Grand Prix Finalist

2 x Gold

12 x Silver

20 x Bronze

7 x Finalists


MAA Globes

3 x Gold

1 x Bronze


Won Report

No.3 World’s Best Direct Campaigns

No.3 World’s Best Direct Campaigns

No.9 World’s Best Direct Campaigns



Content Campaign of the Year



Direct Agency of the Year (BMF)
Highly Commended Agency (Wunderman)

Campaign of the Year (Blood Service)



2 x Direct Agency of the Year Finalist (Wunderman)

Agency of the Year (BMF)

Direct Agency of the Year (BMF)


Screenwriting & Film

Official Selection, FICMA

First Place, Page International

2 x First Place, NYC Midnight 

Semi-finalist, FICIE

Official Selection, New Animation

Winner, Awardeo

Winner, TMFF Screenwriting

Nominee, Awardeo Trailer

2 x Official Selection, TMFF

2 x Official Selection, Summer Slam

Official Selection, Locomoción

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