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WORLD-FIRST STREET LAB

University of Melbourne

An immerse interactive experience for a complex product

AIMES is a world-first living laboratory on the streets of Melbourne to test highly integrated transport technology. AIMES uses AI to interpret data from traffic lights and sensors monitoring all vehicles, cyclists and pedestrians across 16 sq. km of Melbourne, creating a real-time impression of the city's pulse. We created the UX, UI and content for the interactive touch display to roadshow at tech conferences around the world.

ITS World Congress stand.jpg

© 2025

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