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Our retargeted content funnel made Income Protection insurance a number one priority.
Income Protection Insurance is not top of mind because people think they're unlikely to have an injury that keeps them out of work for a long time. By capitalising on our audiences' desire to avoid loss of income, our retargeted content campaign drove a +6% uplift in sales and a +24% increase in premium value. Not only did we get more customers, but higher value ones.
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