© 2019

BORN THIS WAY

We sold over $1.3m worth of motor oil without mentioning motor oil.

Client

Nulon

After attracting an audience with a shared passion for cars, we told the stories of real Aussie motorheads across 32 mini-documentaries over
18 months.

Without any ATL media, the content campaign had over 12.5 million views and drove a 48% increase in sales worth over $1.3 million. 

Awards

Mumbrella's Content 
   Campaign of the Year

Effie Awards Finalist

3 x CMA Gold

2 x Caples Bronze

AWARD Awards Bronze

ADMA AC&E Finalist