Nulon Motor Oils

We sold over $1.3m worth of motor oil without mentioning motor oil

After attracting an audience with a shared passion for cars, we told the stories of real Aussie motorheads across 32 mini-documentaries over 18 months.

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Without any ATL media, the content campaign had over 12.5 million views and drove a 48% increase in sales worth over $1.3 million.