My work across brand content includes full ecosystems, all-formats of cross-platform content, consumer engagement activity, and custom publishing for the likes of Virgin Money, Isuzu, VW, ANZIIF, Weight Watchers, Nulon, AAMI and Nurofen. I have developed content marketing strategies, helped brands shift seamlessly from custom publishing to digital-first content models, and devised a breakthrough online content methodology that increased response rates by +40% for AAP.