THE WELL-READ PEOPLE

Promoting staff as the shopfront experts drove an increase in book sales.

Client

Dymocks

Under the platform of 'the well-read people', we positioned the passion and knowledge of the Dymocks staff as the difference to online booksellers. Producing 14 catalogue themes each year, with POS and eDMs for each, we made Dymocks the destination bookstore and grew sales from member customers.

© 2019