Feel Sydney

To attract tourists to Sydney, we challenged visitors to see more than a bridge over a harbour

Client

Destination NSW

This project aimed to attract visitors to Sydney by challenging tourists to discover more than the Harbour Bridge and Opera House. We built a platform that invited Sydney's young creators to showcase their unique ground-level perspectives that there was more to 'feel' in Sydney beyond the things to see.

Local Sydney filmmakers and photographers submitted short films and images
from around Sydney to showcase their feeling of our great city,
inspiring visitors to discover more beyond the harbour.