FITTER THAN FIDO
We hacked a Fitbit to work on a Jack Russell and made the ultimate work-out challenge.
Microsoft Mobile offered a free Fitbit with every Lumia 830 phone, so our campaign challenged fitness fanatics in an unusual way.
We hacked a Fitbit and reconfigured it with the baseline biometrics (weight, pulse, respiration, calorie burn) of a hyperactive Jack Russell and used it to record his biometric data while running, jumping and swimming. Fido's Fitbit data was displayed online and anyone who purchased a Lumia could use their free Fitbit to upload their own biometric data to compare against Fido's. If you were fitter than Fido, you won back the purchase price of the phone.