GRAPHING THE GAME
We made live press ads by capturing
real-time data from rugby matches with specialist software.
Microsoft Office 365
To promote Microsoft’s sponsorship of the 2013 British & Irish Lions rugby tour to Australia, we created LIVE press ads that followed the tour.
In real-time, we used specially-designed software to capture match data on-screen then used Excel to generate visual reports of every match as they happened. For 45 matches. On-the-fly. Live.
UK DMA Finalist
Campaign BIG Finalist