© 2019

IT'S NOT CHEATING

We exposed the dirty little secrets of Premier League football fans to make over £40 million.

Client

The Sun Newspaper

Football fans claim unwavering loyalty to a single team. But data from Fantasy Football showed these fans always rely on players from rival teams.

 

To promote The Sun's Fantasy Football League, we confronted football fans with the surprising truths we found in their game data, resulting in a 678% increase in app usage, creating an annual revenue stream of over £40 million.

Awards

Cannes Lions Finalist

4 x UK DMA Gold

UK DMA Silver

UK DMA Bronze

Creative Circle Silver

Campaign Magazine's Top 10