CENTRE OF FASHION

We repositioned Lendlease shopping centres as fashion hubs

Client

Lendlease Retail

To increase footfall in Lendlease managed shopping centres, we leveraged the primary retail driver of female fashion to create a seasonal campaign that repositioned the malls as 'Centres of Fashion', covering both Summer/Spring and Autumn/Winter. Work included OOH, DOOH, in-centre, digital and social media content.

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