THE FACE OF DIY

We took on the big competitor by positioning with a friendly face of service and advice

Client

Mitre 10

We turned a dispirited franchise network into a unified group by developing the brand platform, appointing a likeable brand ambassador with Australia's favourite chippie Scott Cam, leveraging sponsorship of The Block, and rolling out ongoing retail campaigns across TV, radio, catalogue, POS, and even developing a bi-monthly magazine for tradies. This work resulted in 9% comp sales growth and over $1 billion in total group sales.

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