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BORN THIS WAY
We sold over $1.3m worth of motor oil without mentioning motor oil.
Client
Nulon
We used the passion-point of a specific audience to tell the stories of real Aussie motorheads right across NSW in 32 mini-documentaries over
18 months.
​Without any ATL media, the content had over 12.5 million views and drove a 48% increase in sales worth over $1.3 million.
Awards
Mumbrella's Content
Campaign of the Year
Effie Awards Finalist
3 x CMA Gold
2 x Caples Bronze
AWARD Awards Bronze
ADMA AC&E Finalist
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