© 2019

THE CAMPAIGN GOOGLE

COULDN'T EADRAY

We stopped Google from listening by creating a campaign in a language only people understand.

Client

Microsoft Outlook

Google's Gmail reads every private email sent and received. Microsoft's Outlook doesn't. While answering a brief to attract more customers to Outlook, we discovered that Gmail can't understand PIg Latin. So we made a point about privacy by creating our entire campaign in a language Google couldn't understand – igPay atinLay – including on Google's app store, resulting in over
1 million new customers.

Awards

Cannes Lions Finalist

UK DMA Gold

UK DMA Shortlist

Campaign BIG Finalist