PROJECT XY

We made an offer they couldn't refuse to drive an additional $1.7 million in sales

Client

Nulon motor oils

After talking about people's amazing car projects for two years, we embarked on our own car rebuild. We found a clapped out Aussie classic, documented the entire restoration project, and then, just when we had our audience drooling over it, we put it up for grabs. The campaign drove footfall to retail partners, and sold an additional 10,000 products for an increase of $1.7 million.

Awards

CMA Gold

Caples Finalist

2 x CMA Finalist

2 x AC&E Finalist

Nulon Porject XY case study

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