Having started out as a Designer at the in-house agency for Harvey Norman, retail advertising has very much remained a core discipline throughout my career with such brands as David Jones, Mitre10, Dymocks, Freedom, IGA, Ikea, Donut King, Shell, and LendLease shopping centres, as well as retail-focused product campaigns for Coca-Cola, Microsoft Mobile (Nokia), Xbox, Dublin, Nulon, and Foxtel/Austar.