Share a Coke

Coca-Cola

The original 'names on cans' campaign that sparked a global phenomenon in more than 80 countries

We developed the digital, tech, social and promotional channels of this ground-breaking campaign.

With over 121 million media impressions, the campaign sold over 250 million personalised Cokes for a 7% increase in consumption to reverse an 11-year decline. Then it took the world by storm.

Cannes Lions Gold • Cannes Lions Silver • 5 x Cannes Lions Bronze • 4 x Cannes Lions Finalist • 2 x D&AD pencils • 2 x Effies Silver • Clio Silver • Clio Finalist • 3 x Digital Asia Gold • Digital Asia Festival Finalist • Spikes Asia Gold • 2 x Spikes Asia Bronze • 2 x Spikes Asia Finalist • 3 x Caples Silver • 2 x Caples Bronze • IAB Winner • Festival of Media Winner • Digital Brand of the Year • Mumbrella's Campaign of the Year

...and many more