Share a Coke

The original 'names on cans' campaign that sparked a global phenomenon in more than 80 countries.

Client

Coca-Cola Australia

We developed the digital, tech, social and promotional channels of this ground-breaking campaign.

With over 121 million media impressions, the campaign sold over 250 million personalised Cokes for a 7% increase in consumption to reverse an 11-year decline. Then it took the world by storm.

Awards

Cannes Lions
Effectiveness Gold

Cannes Lions Gold

Cannes Lions Silver

5 x Cannes Lions Bronze

3 x Digital Asia Gold

2 x Spikes Asia Bronze

Digital Brand of the Year

Mumbrella's Campaign
of the Year

...and many more