© 2019

SHELL HELIX

We developed a content experience as innovative as the product.

Client

Shell Motor Oils

Shell's new Helix Ultra PurePlus is engineered from natural gas. For the launch, we told the product story with content housed in a user experience just as innovative as the product's engineering, merging 3D animation, particle physics, and HTML5 keyframing.

Launched in 28 markets and 34 languages, the site shifted key brand metrics by double figures.