THE NEXT PHOTO
We showed 69 million people how to detect childhood cancer with their phone - and saved a baby's life.
Client
Childhood Eye Cancer Trust (CHECT)
To raise awareness of CHECT and an aggressive deadly eye cancer in children we created a series of innovative, interactive posters to show people how to detect cancer with their mobile phone.
The campaign reached 69 million people worldwide including an Australian mother who checked her 3 month old baby's eyes and discovered a cancer. His life was saved.
Awards
Cannes Lions Silver
4 x Cannes Lions Finalist
OneShow Best in Show
OneShow Gold
OneShow Silver
2 x OneShow Merits
Eurobest Silver
4 x Eurobest Shortlist
3 x D&AD Wood
3 x UK DMA Gold
4 x UK DMA Silver
Drum Campaign of the Year
IAB Showcase Gold
Creative Circle Finalist
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