The Next Photo

We showed 69 million people how to detect childhood cancer with their phone - and saved a baby's life.

Client

Childhood Eye Cancer Trust (CHECT)

To raise awareness of CHECT and an aggressive deadly eye cancer in children we created a series of innovative, interactive posters to show people how to detect cancer with their mobile phone.

The campaign reached 69 million people worldwide including an Australian mother who checked her 3 month old baby's eyes and discovered a cancer. His life was saved.

Awards

Cannes Lions Silver

4 x Cannes Lions Finalist

OneShow Best in Show

OneShow Gold

OneShow Silver

2 x OneShow Merits

Eurobest Silver

4 x Eurobest Shortlist

3 x D&AD Wood

3 x UK DMA Gold

4 x UK DMA Silver