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THE NEXT PHOTO
Childhood Eye Cancer Trust (CHECT)
We showed 69 million people how to detect childhood cancer with their phone - and saved a baby's life
To raise awareness of CHECT and an aggressive deadly eye cancer in children we created a series of innovative, interactive posters to show people how to detect cancer with their mobile phone.
The campaign reached 69 million people worldwide including an Australian mother who checked her 3 month old baby's eyes and discovered a cancer. His life was saved.
Cannes Lions Silver • 4 x Cannes Lions Finalist • OneShow Best in Show • OneShow Gold • OneShow Silver • 2 x OneShow Merits • Eurobest Silver • 4 x Eurobest Shortlist • 3 x D&AD Wood • 3 x UK DMA Gold • 4 x UK DMA Silver • Drum Campaign of the Year • IAB Showcase Gold • Creative Circle Finalist

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