top of page
TEST LABS WANTED
Gamifying a TVC as content to deliver millions more views on a tight media budget
Client
Wattyl
We developed a whole new brand platform for this iconic Aussie paint brand but with the launch campaign's media budget being too small to be effective, we strategically turned the brand TVC into hero content that drove repeat views online, supported by secondary content captured during the shoot to maximise assets against budget.


bottom of page