WOLF, NOT WOLF

When Australia's prohibited species list skuppered our original idea, we came up with a better one.

Client

Volkswagen

For the launch of the new limited edition VW Wolfsburg models in Australia, the client loved our idea of featuring a wolf in the ad. Then we discovered there are NO wolves in Australia. They're a totally prohibited species. Not even a zoo can have them.

So we came up with a better idea. And found a very unique dog breeder who's been cross-breeding 6 different species to create the most wolf-like non-wolf there is. Right here in Australia.

Problem solved.

© 2019