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YOU DO YOU
Virgin Money
Rather than behave like just another bank, we had Virgin Money act like a lifestyle
Virgin Money needed to break away from the typical finance sector tropes. So I launched them as a lifestyle brand by developing the creative platform 'You Do You'. Whatever you want from life, however you want to spend your money, Virgin Money makes it possible. The campaign launched with TV and social, driving traffic to a content hub sharing true and inspiring stories.
Social media in multiple formats drove traffic to the 'You Do You' content hub.
The 'You Do You' content hub featured true stories
of Aussies leading inspiring lives on their own terms
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